Fiora LANFRANCHI / PINCZON du SEL
Hotel Manager
38 years old
Driving License
Le Havre (76600) France
Professional Status
Project initiator
Open to opportunities
About Me
As a project initiator in Normandy, I am creating a strategic and operational consulting business dedicated to hospitality.
I draw on over 10 years of experience in hotel management, a MBA from École Hôtelière de Lausanne (EHL), and a Master's degree from a business school (EBS) to support industry professionals in optimizing their performance, organization, and strategic positioning.
My approach is practical, personalized, and grounded in real-life situations.
During the launch phase, I am open to discussions, collaborations, and feedback.
Do not hesitate to contact me!
I draw on over 10 years of experience in hotel management, a MBA from École Hôtelière de Lausanne (EHL), and a Master's degree from a business school (EBS) to support industry professionals in optimizing their performance, organization, and strategic positioning.
My approach is practical, personalized, and grounded in real-life situations.
During the launch phase, I am open to discussions, collaborations, and feedback.
Do not hesitate to contact me!
PR Intern, Club Med
Club Med
July 2010
to March 2011
Internship
Miami
United States - Florida
- Club Med Sandpiper Bay****
- 420 rooms
- 420 rooms
- Responsible for the local Marketing at Club Med Sandpiper Bay, Florida, during the remodeling project (Social Medias, Public Relations, Others).
Detailed Description
- In order to upscale the strategy of the group, Club Med is renovating most of its Resorts. Each remodeled/ or in remodeling Resort must adapt its communication and image. Sandpiper Bay is one of those.
MY MISSION: Responsible for the local Marketing at Club Med Sandpiper Bay, Florida, during the remodeling project (Social Medias, Public Relations, Others). - SOCIAL MEDIAS:
- Online communication of the new brand image
- Online handling of the village information
- Research, creation and animation of online content (ClubMedInsider.com web site, blogs and other social networks)
- Shooting, editing, diffusion and promotion of Buzz videos for the "ClubMedNorthAmerica" YouTube channel- Set up and execution of a "Social Media Training" for the GOs in three Resorts: Sandpiper Bay (Florida USA), Cancun Yucatan (Mexico), and Ixtapa Pacific (Mexico)
- Online communication of the new brand image
- PUBLIC RELATIONS:
- Organization of 5 Radio Shows (live broadcasts & recorded shows)
- Participation in the organization of Grand Opening Ceremonies (Grand Opening, Inauguration Cocktails, Ribbon Cutting Ceremony...)
- Participation in the organization of Familiarization Trips for journalists and travel agents
- Welcome & handling of numerous Photo and Videos Shoots
- Welcome & handling of numerous media people, journalists, groups and VIPs
- Organization of 5 Radio Shows (live broadcasts & recorded shows)
- OTHER MARKETING MISSIONS:
- Coordination between the Miami offices and the Resort
- Set up of the membership ID system & Handling of French members
- Creation of collaterals for the Resort (calendars, signs, visitor cards...)
- Creation of partnerships with local specialty stores
- Creation of the "Discovery Center" presentation video in order to promote excursions in the Resort
- Coordination between the Miami offices and the Resort
- WEB PAGES:
- Facebook : Club Med North America
- Twitter: fiora_sandpiper & Club Med Insider
- YouTube: Club Med North America
- Flickr: Club Med North America
- TripAdvisor: Club Med Sandpiper Bay
- Web site: http://www.clubmedinsider.com/
- Facebook : Club Med North America